Quechua launched their 2-second pop-up tent in 2005 and were celebrating 20 years of success. I translated their marketing materials to share their story and remind customers of the convenience of the tent and how far it’s come over the years.
In the spirit of the pop-up tent, they also launched a slip-on trainer so campers could get on with their adventures in an instant.
Over time, they have honed their camping technology and went on to launch the Fresh & Black tent using blackout technology conducive to a good night’s sleep.
I translated their POS materials and press release to spread the word on the latest model. I provided alternative options for some plays on words and explained any expressions the client might not have understood.
I also changed up some of the layout to emphasise the effort that Quechua had gone to to make the latest model a reality.
Quechua launched the new model to an English-speaking audience with success, connecting with their customers through natural, engaging language.
Client testimonial:
“It was lovely collaborating with Stephanie on several outdoors projects. She was quick to pick it up and get stuck into a range of different subjects. The big plus is that she doesn’t translate word for word but conveys the meaning using English expressions that work for the context and always hits the mark! Quick, on point, efficient and lovely to interact with, it’s always a pleasure working with Stephanie and I would wholeheartedly recommend her!”
– Maguy Nantermoz – Press Relations Manager, Quechua